This project tasked me to create a research packet hypothesizing how I would go about utilizing co-design techniques to gather data and create insights on a large scale.
The topic I decided to create a research plan on is to further the understanding of how United States citizens' ideologies relate to their voting preferences, and how voter research impacts voter choice. The document has a strong focus on observing if core ideologies mismatch a voter's party choice, voting based on color (red vs. blue) rather than policy.
The packet consists of four parts: pre-research preparation, an entirely virtual phase of collecting data from participants, a hybrid phrase of data collection with the same participants, and a final phase dedicated to the analysis and insight synthesis.
This button will lead you to my full co-design research packet.
Overview
Goals and hypothesis.
Scope and focus.
How co-design is implemented.
Plan overview.
General overview of the packet, including timelines for when certain phases will begin and end - a total of a year of time would be dedicated to the project.
Pre-Research
Secondary independent research.
Homework for recruited participants.
Research conducted in tandem with the recruitment process. The knowledge absorbed here will help inform future decisions later in the research plan.
Phase I
Co-design method: surveys.
Co-design method: interviews.
First phase with participants being directly involved.
Phase II
Co-design method: card sorting and What If? cards.
Co-design method: conversations.
Co-design method: collective visioning.
Second phase, participant organization based off of results from Phase I.
Phase III
This phase is entirely dedicated to analysis and turning collected data into knowledge and knowledge into insights that will illuminate how U.S. citizens votes are tied to their ideologies, ort not!